Advisory Board

Ahmed RahimAhmed Rahim is chair & co-founder of Numi Foundation and CVO & co-founder of Numi Organic Tea, Inc. Ahmed has built strong partnerships with community leaders to develop the Foundation’s programming. He sets the strategy for programmatic direction and personally helped to create the NUMI Curriculum. Ahmed lends more than twenty years of business management experience to provide fiduciary responsibility for the Foundation’s portfolio. In addition to his role with the Foundation, Ahmed serves on several for-profit & nonprofit boards, providing strategic advice to businesses & start-ups. Ahmed is committed to helping manifest thriving communities for a healthy sustainable environment.

Reem RahimReem Rahim is co-founder and Chief Brand Officer of both Numi Organic Tea, Inc. and Numi Foundation. After earning her B.S. in Biomedical Engineering, she changed directions. Reem first received a Drawing and Painting art diploma in Florence, Italy, and then went on to obtain an M.F.A. from John F. Kennedy University’s department of Arts and Consciousness Studies. Her paintings, inspired by her brother’s photography, created Numi’s look and feel and adorned Numi’s original packaging. She applies her design, vision and leadership skills to the Foundation, and put her signature mark into the forming of Numi Foundation’s art curriculum. She continues her art practice in her Petaluma studio.

Darian Rodriguez HeymanDarian Rodriguez Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as executive director of Craigslist Foundation, after which he authored the best-selling Nonprofit Fundraising 101 and edited the best-selling Nonprofit Management 101. He is an active environmental leader and is a former Commissioner for the Environment for San Francisco. After chairing the Foundation’s board for several years, Heyman assumed the executive director role in 2016 to take a more active role in implementing Numi Foundation’s programs.

Brian DurkeeBrian Durkee is a results-oriented business leader, educator, and advocate for change. He serves as CEO for Numi Organic Tea, Inc., where he has been instrumental to the company’s growth and organizational development for several years. He has also led Numi’s award-winning sustainable and socially responsible initiatives, including advancements in sustainable packaging and creating direct relationships that foster improved standards of living in the developing nations were Numi tea is produced. In addition to Numi, Brian is an Adjunct Professor at CCA teaching in the MBA program in Design Strategy and an Advisory Board Member in OSC2’s Sustainable Packaging Coalition.

Hammad AtassiHammad Atassi is CEO of the American Sustainable Business Council, the leading policy advocacy group representing the interests of responsible businesses nationwide. A senior leader with 20 years’ experience as a brand pioneer and sustainable business executive, Hammad has demonstrated success in scaling mission-driven enterprises and is passionate about realizing an organization’s authentic mission and achieving impactful stakeholder value at all levels of engagement. Prior to joining ASBC, Hammad was a key leader at Numi Organic Tea, Inc., where he held a variety of positions, most recently as VP Strategic Development before his transition to ASBC.

Chevenee ReavisChevenee Reavis has worked with government, Fortune 500 companies, and individual philanthropists to move the needle on key global issues within the context of advancing social and environmental impact. Prior to joining Autodesk as a chief of staff, she held leadership positions within international nonprofit organizations scaling impact in water and sanitation, smallholder agriculture, micro finance, fair labor, and public health sectors. She previously served as the Director of Advocacy and Strategic Initiatives at, which has enabled Chevenee to play a leadership role on Numi Foundation’s clean water and sanitation work and she also is an active advisor to The Human Needs project, which runs basic services community centers in the slums of Nairobi, Kenya.

ken harootunian

Ken Harootunian has expertise in nonprofit management and development at both the staff and consulting levels. He has been a leading development professional for numerous organizations, including Planned Parenthood (three times), Stanford University’s School of Engineering, The Wharton School of the University of Pennsylvania, the East Bay Community Foundation, and the Institute for the Future. He now serves as VP of Fund Development at HomeRise, which provides permanent supportive housing for 2,000 previously unhoused San Franciscans.

jane franch

Jane Franch is the Director of Strategic Sourcing & Sustainability at Numi Organic Tea. Jane works closely with Numi’s suppliers—from origin through manufacturing—to build strong partnerships and identify opportunities for shared impact using Numi’s business-for-good ethos. She helps brings new products into the world through formulation and supply chain development, ensuring delicious, mission-aligned innovation. Jane also guides Numi’s sustainability strategy, overseeing climate action, packaging innovation, and socially responsible sourcing. Prior to Numi, Jane worked with clients large and small to develop, implement and maintain robust and credible ethical sourcing programs. Her work has taken her to five continents and countless villages, where she has had the privilege of getting to know the people and places that grow our tea, coffee, cocoa, hazelnuts, coconuts, mangos, and other delicious treats.